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If a business requires to communicate to, engage, and promote, media technologies give the tools necessary to connect. These innovative tools help businesses remain relevant and reachable to their customers, which can boost the performance of their businesses.

Media technology refers to any device, software or device used to compose, create, produce and deliver any kind of media audio, video, images information, interactive and social media virtual reality and virtual reality environments, and more. It ranges from simple tools used by artists to global media processing and distribution systems of large companies.

Examples of media technologies used in businesses include websites, email marketing and social media management tools. They allow businesses to connect with their clients and prospects in ways that were impossible previously, like providing 24/7 customer support or sending targeted emails to specific groups of people.

New media technologies can create an online community of fans or followers for a brand, which can increase engagement and helping to foster trust and loyalty. For instance, YouTube is a popular platform for sharing content geared toward a specific interest, and also get comments from a community. In extreme situations political propagandists could make use of new media technologies to sway the public’s opinion. For example an extremist group might televise the execution of an American journalist to incite violence. Media technology can reduce this by providing tools to moderate and confirm.